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William Hill Ratings
Design & Navigation
Odds Live
Cashout Option
Casino Area
Mobile Version
Customer Support
    William Hill +/-
  • Wide range of casino games
  • Hundreds of sports betting markets
  • Lots of other betting options like bingo and poker
  • Cash Out option
  • Low minimum stake
  • High maximum winnings
  • Low welcome bonus amount
    Options & Features
  • Casino
  • Cashout
  • Live Betting
  • Live Streaming
  • Poker
  • Live Casino
  • E-Sports
  • Lottery
    William Hill information
  • 1934
  • UK
  • United Kingdom Gambling Commission
  • 13.929
  • Mobile Version , Android , iOS
  • Traditional
Article Content
  1. William Hill Review
  2. Registration
  3. Design and Layouts
  4. Sports
  5. William Hill sign up bonus for Sport
  6. In-play betting
  7. Horse racing
  8. Cash out option
  9. Casino
  10. William Hill welcome casino offer
  11. Poker section
  12. Virtuals
  13. Payments
  14. Mobile and apps
  15. Affiliate program
  16. About William Hill
  17. Customer care
  18. Contacts
  19. Verdict & Rating

William Hill Review

William Hill is an online bookmaker that also offers online poker, bingo, skill games, and other casino games. It is based in the UK and listed on the London Stock Exchange. It was founded by William Hill in 1934 and is now one of the biggest brands in the market, attracting thousands to millions of players worldwide.

How to Register at William Hill

Before you start playing at William Hill, you need to register first. To do so, follow the steps below:

William Hill – Registration
  1. Go to
  2. Click “Join Now“.
  3. Create an account by filling the details of the given form.
  4. When choosing a currency, make sure that it’s the same as the currency gateway you are using so you will save on fees.
  5. Choose your preferred deposit method.
  6. Once your details are reviewed and accepted, you will be officially registered.

Register from here

How to Activate Our Account

Once you are registered, William Hill will send you an e-mail. In that e-mail, you will be asked to verify your identity. Activate your account by clicking the link provided.

How Verify Account Before Withdrawal

Before you can start playing with William Hill, you need to verify that you are above 18 years old and that your name matches your real identity. William Hill support do this through a process called KNOW YOUR CUSTOMER (KYC), a move to ensure responsible gambling. The support will verify your account within 72 hours after you make your first deposit. Unverified accounts will suspend.

To verify your account, you need to submit the following:
  • Passport, Driving License, National ID, and other valid identification cards
  • Signed Credit Agreement
  • Utility bill that’s less than 6 months old
  • Bank statement that’s less than 6 months old

If you want to know whether or not your documents are acceptable, you can ask assistance via Live Chat or e-mail.

Once you have all valid requirements, follow the steps below:
  1. Take a photo of each document and save them in a .jpeg file.
  2. Log-in to your William Hill account.
  3. Click Help on the top right portion of the screen. If it’s not there, scroll down and look for the Help icon at the bottom part of the screen.
  4. Click the message bubble (three dots icon).
  5. Click Live Chat.
  6. Fill in the details and click Continue.
  7. Once you are connected to the Live Chat, click the paperclip icon and attach the .jpeg files of your documents.
  8. Give the chat agent your username and account number.

If you are not able to connect to the Live Chat, you can send your documents through e-mail to [email protected].

What to Do If We Lost Our Password?

If you lost your your account details like your password, visit Then, type the e-mail address you’ve used in creating your William Hill account. You will be sent a temporary password or a secured link. Use this to log-in to your account. Once you’ve logged in, you can reset the password by following the steps below:

  1. Go to My Account
  2. Click Update Details.
  3. Enter the password sent to your via e-mail.
  4. Create a new password. Make sure that it is made of 6-15 characters.
  5. Click enter to confirm.
  6. Scroll at the bottom of the page and click Update Details.

If you are no longer using the e-mail address you used to register in William Hill, you can contact William Hill’s customer service team.

Website Review: Design and Layouts

Because William Hill has a lot to offer, it’s website may feel clutter. There’s a lot to take in at once, and you’d have to click several links until you’ve arrived at your desired page. However, the homepage itself well organised.

William Hill – Preview from the homepage

Also, William Hill offers a sportsbook with an excellent navigation system. The use of dark blue colour on the website gives the feeling of nighttime. The mobile version of the site is functional, though not the best.

In 2016, William Hill upgraded its website interface to make way to a more responsive and modern design. Thus, the website can now cater to multiple screen sizes.

In the homepage, you’ll see that William Hill has lined up all its offers in a clean line at the top part: Betting, Vegas, Macau, Casino, Live Casino, Games, Scratchcards, Bingo, Poker. You only have to click on one of these, and you’ll direct to another page. Each page designed differently. For instance, in the navigation menu of the Betting page, William Hill has exchanged the old grid formatting of sports list for a vertical display. This setup is considerably more intuitive and easier to use.

Overall, the design and layout of the William Hill website are beginner-friendly, responsive, and intuitive.

Sports Betting

William Hill football betting

When you say William Hill, you can’t forget about their sportsbook. After all, it’s their leading market. And their betting markets are extensive. It includes horse racing, football, tennis, greyhounds, cricket, snooker, baseball, boxing, cycling, and a whole lot of others. In football alone, they cover about 60,000 matches every year. In every match, it includes handicap, specials, goalscorer, over or under, etc.

William Hill delivers strong competitive odds as they are known to excel at value and options. They expand their product range every time and run about 5.4% margin on soccer bets.

William Hill Welcome offer with Bonus Code: P30 – Bet £ 10, Get £ 30 in Free Bets

William Hill welcome bonus

In terms of bonus offers, William Hill does not hold back. When you open an account with them, you can bet £10 and get £30 for free in return. This promotion will deliver about 2x£15 bets to you. You can get this one when you use the special William Hill bonus code P30 when you sign up.

To get the bet £10 and get £30 bonus, you must fulfil the following terms and conditions:
  1. You must place a minimum of £10 on your first bet.
  2. Your first bet should be placed on a selection with a cumulative odd greater than 1.5.
  3. Only the win part counts for the P30 promotion.
  4. The free bet will be given to you only after the placement of the qualifying bet.
  5. This promo code is only available to customers in the UK and Ireland.

Claim your bonus

18+ T&C apply | | Play Responsibly.

Bookmaker Comparison for William Hill

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New customers using Promo Code R30 only. Min £10 stake, min odds 1/2, free bets paid as 3 x £10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment methods/player/country restrictions apply. 18+ T&C apply | | | Play Responsibly
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William Hill does offer in-play betting. The coverage of which can consider exceptional, especially when talking about live football matches. The markets for his is, and the process can be quick so that you can make your bet with little trouble during live wager. William Hill has about 50 in-play markets on a single football match. However, this is not surprising as other bookmakers offer this as well. Still, you can say that William Hill’s coverage stands out from its average competitors.

Live stream option

William Hill is one of the few online bookmakers who offer free live stream option of sports matches to their customers. To access their live streams, you only need to create an account. Their main live sports are football, basketball, tennis, and cricket. You can also view like Irish and UK horse racing matches if you wager a minimum of £1 on them.

If you want to watch a live stream, register on William Hill. Once you have an account, you can click the camera or the Watch Now icon next to the events posted here: You can also view the live streams on the In-play section.

Horce racing and Greyhounds

Horse racing can consider as William Hill’s flagship offering. It has a higher edge compared to other bookmakers.

The horse racing webpage displays several tabs that offer information about particular runners, so you can carefully decide to whom you’ll put your bet. You can also get a glance of meetings from Ireland and the UK along with the horses’ names, their jockeys, trainers, races, etc. Depending on the run, you can place a wide variety of bets.

For Irish and UK meetings, William Hill gives simple forecasts, tricasts, bets, and tote bets. They are also licensed to provide pool betting on any horse race.

Likewise, William Hill gives daily coverage of Greyhounds races from Ireland, the UK, the US, and Australia. Their greyhound section is quite similar to that of horse racing. You can browse their Greyhound list, check the stats, and view live commentaries. Their Greyhound racing includes forecasts, trap betting, each-way betting, trifecta, and superfecta wagers. However, they only accept bets for the first favourites.

Cash-Out option

There seems to be a lot of trouble regarding the cash-out option of William Hill. While it’s fully functional, there are some instances where you have to make several attempts before you succeed.

If you are having technical troubles cashing out your bets from William Hill, you can contact their customer support.


Casino games

William Hill also offers a glamorous online casino with a wide array of entertaining games with fresh sounds and graphics. It includes classic card and table games such as baccarat, blackjack, roulette, craps, slot games, and more. They also have a live casino that features beautiful women and dealers to whom you can leave tips.

Welcome casino promotion of William Hill

William Hill casino welcome bonus

Not yet signed up for the William Hill platform? Well, you already have a good reason for that. Casino fans have a great chance of winning 100% Buy in Bonus. All you should do is make a minimum first deposit of £10 and 40x wagering. You have 7 days to complete the bookmaker’s requirements. If you do that, you will receive up to £300 in your account.

Important Note: William Hill Casino welcome bonus is available only for mobile punters! That means if you use the desktop website this offer will be not able!

Get your bonus

18+ | |Opt in required. New customers to Casino page only. Min Buy-in £10. Bonus value 100% of Buy In. Max. Bonus £300. 40x wagering. Max withdrawable £2,000. Bonus expires after 7 days. Stake contributions country, games, currency restrictions and terms apply.


Online poker rooms and WH Poker client

You can say that William Hill’s Poker is their weakest link though they are still 7th in the international traffic according to Poker Scout and have more 4,700 players every month. Also, William Hill offers the best welcome packages to poker players. However, the gameplay is just about average. It includes Texas Holdem, 7-Card Stud, Six Plus Holdem, and Omaha. Choosing William Hill poker for part-time playing is okay. However, if you’re serious about your poker game, this is not highly recommended.


There are virtual horse races at William Hill every 4 minutes. It can cover actions from Rapier Strip and Hilltop Gardens as well as the National Hunt track. For each of these tracks, you can expect to see at least ten runners with an each-way term of about 1/5 odds for your first three places. The race almost resembles that of a real horse race- the contestants run in order and matches are continually updated.

Aside from horse racing, William Hill also offer virtual matches for a greyhound, football, motor racing, cycling, and Speedway. The graphics and sound effects for all of them are good.

Payment methods

William Hill gives the most convenient and the safest payment and depositing method. It accepts Delta, Visa Electron, Laser, and Maestro. For non-UK Visa Electrons, they can use a registered Visa credit card. Other payment methods include Skrill, Paypal, Neteller, Click2Pay, Ukash, Paysafecard, and ClickandBuy. You can also make a transaction through bank transfer and wire transfer. Maximum deposit will depend on your payment option- it can range from £5,500 to £100,000.

For withdrawal, you will receive the money the same way you make your deposits.

Withdrawals for Visa card, Mastercard, Maestro, and the like will process within 3-5 working days. For e-wallet, it will be within 1-3 days. Online banking and cash transfer will take about 5-10 days.

Payment MethodDeposit MinimumDeposit MaximumTime for DepositMinimum WithdrawalWithdrawal MaximumTime for Withdrawal
Visa LogoVisa£5£99,000Instant£5£33,000up to 4 hours
MasterCard LogoMasterCard£5£99,000Instant£5£33,0001 to 3 days
Maestro LogoMaestro£5£99,000Instant£5£33,0001 to 3 days
Postepay LogoPostepay£5£99,000Instant£5£99,0001 to 3 days
Diners Club LogoDiners Club£5£99,000Instant£5£99,0001 to 3 days
WilliamHill CashDirect LogoWilliamHill CashDirect£10£5,000Instant£10£9,900Instant
Paysafe Card LogoPaysafe Card£10£200Instant
PayPal LogoPayPal£10£5,500Instant£10£5,500Same day
Skrill LogoSkrill£10£80,000Instant£5£80,000Same day
Neteller LogoNeteller£10£25,000Instant£5£25,000Same day
EcoPayz LogoEcoPayz£10£8,400Instant£5£300,000Same day
ApplePay LogoApplePay£5£99,000Instant
Fast Bank Transfer LogoFast Bank Transfer£10£10,000Instant
Bank Wire Transfer LogoBank Wire Transfer£25£100,0003 to 5 days
TrueLayer LogoTrueLayer£5£99,000Instant£5£33,000Same day

William Hill mobile and apps

William Hill mobile sports

William Hill is one of the few sportsbooks to have William Hill mobile app that’s readily available to all Android and Apple users. However, the mobile app not yet perfected and it can be more confusing to explore it than their site. It is because of their different betting features and options. However, for the coming years, it’s expected to improve so customers should look forward to it.

For now, it’s preferable to use their website unless you’re somewhere you use your PC or tablet.

Affiliate program

William Hill’s affiliate program promote William Hill online casino, poker, sports betting, games and online bingo. All webmasters have rewarded revenue shares of about 30% and headline rates of 70% for the first three months.

The affiliate cookie lasts only 72 hours which means that your referred client will no longer be able to track you after three days. However, a good affiliate program should work 30-45 days of cookies. Another issue is that they apply a bad rollover policy instead of cancelling negatives.

The good thing about the William Hill affiliate program is that it’s easy to convert, especially if you are from the UK. Since there is a Hills Betting shop in the country, brand recognition is high.

Join WH affiliates from here:

Short company information

William Hill has set a strong market in Australia, Gibraltar, Bulgaria, Israel, the Philippines, Spain, and the US. They are known to deliver outstanding casino and sports betting services with their consistent technological innovations.

Customer care

William Hill boasts top-class customer support service – friendly staff and accessible 24/7. However, the reality is that it’s poor. Correct, you can contact them anytime. However, the treatment of their staff can be severe. It is not to overgeneralize their team, but there have been several instances when calls for help have received with rude remarks and impatience. It would be great if they improve in this area.


Where is the main office of the company?

If you want to send a post message to William Hill or want to know where is the main office, here is the address: Station Rd, Wood Green, London N22 7SY, the UK. You can also take a look on the location through our Google Maps link.

Rating and Conclusion

Overall, William Hill can easily get a 9.5/10 rating.
Has been in business for more than 80 years, so it’s not surprising that they know what they’re doing. If you expect high-quality service, then you’re getting it. The overall content of the website and their service is more than satisfactory. Their bonuses like the Bet £10, Get £30 Bonus are also one of the best in the market.

However, it can still improve its design and layout, especially with its mobile app. Also, its customer support staff could train more. But other than these, it’s worthwhile to spend time exploring and enjoying William Hill’s offers.

Join William Hill

Maria Kostadinova

Maria Kostadinova

Maria is a writer in and she is the author of numerous articles, news, and reviews you will find on it. Her tasks involve editing and uploading the content that reaches our readers.