Top Bookmakers by Country

What are the Best International Betting Sites?

The list of best international bookmakers may vary. However, those brands that take the spotlights are usually bookies with lots of years of experience in the business. The best indicator to spot them is to compare the bookmakers with the highest traffic and see which ones operate in more than one country. To do so, they will need to have a license for multiple jurisdiction areas.

RankBookmakerQuick Access
5Paddy Power

*This is a list of the leading bookmakers based on international visitors and page views for April 2021

Why Look for Bookmakers by Country?

The internet is full of reviews of the bookmakers. And while generally speaking this is a good thing – just think of the countless bits of information you can access within minutes!!! – still it comes at a price. The downside: it is hardly possible to find an accurate and appropriate ranking list of the bookmakers that will apply to you as a punter. Websites that promote betting sites usually target the UK, USA or other English-speaking markets in the western countries. And while most of the bettors around the world may be fluent in this language (or at least have some basic knowledge of it), not all live in Great Britain! Come on – there are much sunnier places. So next time you look for betting sites on the internet, try to specify your search by the country you reside in. For your convenience, we have done our research and can help you with ranking the best bookies by location.

How do I Find the Best Local Bookmakers?

It is quite easy to trust internationally recognised betting brands. These will for sure be professional bookmakers that offer high-quality gambling products on their platforms. Take a look at the countries below and find the best bookies in each one.


  • Top 3 Bookies: Unibet, Bet365, Ladbrokes
  • Population: 24.99 million
  • Active Players: 6.8 million
  • Currency: AUD
  • Gambling Authority: Several Commissions for each State
  • Betting Sites in Australia


  • Top 3 Bookies: 22bet, 1xBet, Pinnacle
  • Population: 8.859 million
  • Active Players: 2.30 million
  • Currency: EUR
  • Gambling Authority: ICLG
  • Betting Sites in Austria


  • Top 3 Bookies: 1xBet, Betway, Bet365
  • Population: 213 million
  • Active Players: 125 million
  • Currency: BRL
  • Gambling Authority: Ministry of Economics, Ministry of Agriculture, Livestock and Food Supply
  • Betting Sites in Brazil


  • Top 3 Bookies: 888sport, 22bet, 10bet
  • Population: 37.59 million
  • Active Players: 18.6 million
  • Currency: CAD
  • Gambling Authority: Canadian Gaming Association
  • Betting Sites in Canada


  • Top 3 Bookies: Dafabet, 22bet, 888sport
  • Population: 1.393 billion
  • Active Players: no data
  • Currency: CNY, RMB
  • Gambling Authority: China’s Ministry of Finance
  • Betting Sites in China


  • Top 3 Bookies: 888sport, 22Bet, LVbet
  • Population: 5.518 million
  • Active Players: 4.3 million
  • Currency: EUR
  • Gambling Authority: Ministry of the Interior
  • Betting Sites in Finland


  • Top 3 Bookies: Bwin, VBet, William Hill
  • Population: 66.99 million
  • Active Players: 2.2 million
  • Currency: EUR
  • Gambling Authority: ARJEL
  • Betting Sites in France


  • Top 3 Bookies: 888sport, 22bet, Unibet
  • Population: 83.02 million
  • Active Players: 47 million
  • Currency: EUR
  • Gambling Authority: GGRA
  • Betting Sites in Germany


  • Top 3 Bookies: 22bet, William Hill, 1xBet
  • Population: 10.72 million
  • Active Players: 2.700 million
  • Currency: EUR
  • Gambling Authority: Hellenic Gaming Commission
  • Betting Sites in Greece


  • Top 3 Bookies: Betway, LeoVegas, 22bet
  • Population: 1.353 billion
  • Active Players: 183.094 billion
  • Currency: INR
  • Gambling Authority: Finance, Revenue and Expenditure Department
  • Betting Sites in India


  • Top 3 Bookies: Bethard, 888sport, Mansionbet
  • Population: 4.9 million
  • Active Players: 3.2 million
  • Currency: EUR
  • Gambling Authority: Irish Revenue Commission
  • Betting Sites in Ireland


  • Top 3 Bookies: 888sport, Betfair, Betway
  • Population: 60.4 million
  • Active Players: 15.1 million
  • Currency: EUR
  • Gambling Authority: Gambling Supervision Commission
  • Betting Sites in Italy


  • Top 3 Bookies: Betwinner, Betway, 22bet
  • Population: 51.4 million
  • Active Players: 35.9 million
  • Currency: KES
  • Gambling Authority: Betting Control and Licensing Board
  • Betting Sites in Kenya

the Netherlands

New Zealand

  • Top 3 Bookies: bet365, Betfair, 22bet
  • Population: 4.9 million
  • Active Players: 2 million
  • Currency: NZD
  • Gambling Authority: NZGC
  • Betting Sites in New Zealand


  • Top 3 Bookies: 888sport, Betway, 22bet
  • Population: 195.5 million
  • Active Players: 60 million
  • Currency: NGN
  • Gambling Authority: National Lottery Regulatory Commission
  • Betting Sites in Nigeria


  • Top 3 Bookies: 22bet, 888sport, Bwin
  • Population: 5.4 million
  • Active Players: 2.2 million
  • Currency: NOK
  • Gambling Authority: Norwegian Gaming and Foundation Authority
  • Betting Sites in Norway


  • Top 3 Bookies: 22bet, 1xBet, LVbet
  • Population: 10.3 million
  • Active Players: 2 million
  • Currency: EUR
  • Gambling Authority: SRIJ
  • Betting Sites in Portugal


  • Top 3 Bookies: 888sport, Betfair, Unibet
  • Population: 19.4 million
  • Active Players: 7.4 million
  • Currency: RON
  • Gambling Authority: ONJN
  • Betting Sites in Romania

South Africa

  • Top 3 Bookies: 22bet, Sportingbet, MansionBet
  • Population: 57.8 million
  • Active Players: 10 million
  • Currency: ZAR
  • Gambling Authority: National Gambling Board
  • Betting Sites in South Africa


  • Top 3 Bookies: 1xbet, Melbet, Betwinner
  • Population: 5.6 million
  • Active Players: 3.2 million
  • Currency: SGD
  • Gambling Authority: Casino Regulatory Authority
  • Betting Sites in Singapore


  • Top 3 Bookies: 22bet, Bwin, Unibet
  • Population: 10.23 million
  • Active Players: 5.6 million
  • Currency: SEK
  • Gambling Authority: Spelinspektionen
  • Betting Sites in Sweden


  • Top 3 Bookies: Betway, Karamba, Vbet
  • Population: 8.6 million
  • Active Players: 1.6 million
  • Currency: CHF
  • Gambling Authority: Swiss Federal Gaming Board
  • Betting Sites in Switzerland

the UK

  • Top 3 Bookies: bet365, 22bet, 88sport
  • Population: 66.6 million
  • Active Players: 36 million
  • Currency: GBP
  • Gambling Authority: UKGC
  • Betting Sites in the UK

the USA

  • Top 3 Bookies: Bovada, BetOnline, Intertops
  • Population: 328.2 million
  • Active Players: 210 million
  • Currency: USD
  • Gambling Authority: Gaming Control Board
  • Betting Sites in the USA

Should I Choose a Local or International Gambling Site?

We leave this decision to you. Whichever you go with, you may be certain of one thing. All bookmakers recommended by are tried and tested. A team of punters with long track record as professional gamblers have done an in-depth research to come up with the best possible ranking of the bookmakers by country.