Ad disclosure
Before anything else BetEnemy (BE) aims to deliver unmatched betting content for our readers. Part of our business model includes affiliate links. These earn us commission while at the same time remain free for use by readers. Interested to know more about our affiliate strategy? Visit the About Us page or get in touch with us directly.
SportyBet Ratings
Design & Navigation
Odds Live
Cashout Option
Casino Area
Mobile Version
Customer Support
    SportyBet +/-
  • Great User Experience
  • Nice Variety of Sports & Markets
  • Cool Betting Features
  • Attractive Offers
  • Lack of Mobile App for iOS
  • Just a Few Payment Options
    Options & Features
  • Casino
  • Cashout
  • Live Betting
  • E-Sports
    SportyBet information
  • 2013
  • Kenya
  • Kenya
  • 6.332
  • Mobile Version
  • European
    SportyBet support
  • 0207640825
  • [email protected]
  • English
  • Ask your questions here
Article Content
  1. Review of SportyBet
  2. Registration Steps
  3. Website Design
  4. Betting on Sports
  5. SportyBet Sports Welcome Bonus
  6. Live Betting
  7. Cash Out Option
  8. Live Streaming Service
  9. SportyBet Casino Games
  10. Live Dealers
  11. Payment Options
  12. Security
  13. SportyBet Mobile Services
  14. Affiliates
  15. FAQ
  16. About SportyBet
  17. Customer Support
  18. Contacts
  19. SportyBet Rating

SportyBet Review

SportyBet Kenya is a bright and vibrant sportsbook that provides Kenyan punters with a secure and reliable betting destination. Established exclusively to cater to the Kenyan market, its sportsbook is licensed, regulated and available in English. Our SportyBet review will evaluate the bookmaker from top to bottom along with its virtual and esports entertainment options.

Moreover, we will include detailed information about everything we believe you need to know to make an informed decision about SportyBet. Our suggestion is to read it in its entirety as we also include banking, support and information about its mobile products.

Registration Process

SportyBet registration

If you are considering registering with SportyBet, you may be interested in learning what it entails. As such, before getting started, you can refer to our SportyBet registration guide. The good news is SportyBet offers two options for registration, with both being simple to understand. All that is left is to choose the option best suited to your preference:

  1. Visit SportyBet by opening a new web browser and typing SportyBet in the address bar.
  2. At the top of the homepage, locate “Register”, then click it to open the registration page.
  3. Enter your mobile telephone number and a password using a combination of special characters, letters and numbers.
  4. Once completed, click “Create Account”.

Alternatively, you can send an SMS message with the word “Join” to 29123. This will register your mobile number and provide you with a temporary password. Upon using the SportyBet login, you will be prompted to change your password. Once completed, you can begin accessing your SportyBet account.

Website design, Menu, Structure & Navigation

Sportybet design and navigation

Admittingly, while beginning our SportyBet review, we didn’t have the highest expectations. However, it wasn’t long after visiting the site that our opinions were changed for the better. It is evident that SportyBet GH has taken great strides to develop a modern interface high on usability. From its use of Kenta’s national colours to its layout, everything screams quality. This begins with its simple to use navigational menus to the structure of its sportsbook and menu settings.

Whether wishing to register or as a registered player, the functionality is player intuitive. That intuitiveness is seen in the locating of its functionality controls, as it is its layout. The sportsbook, subsequently being its focus, uses a simply three-column layout, and likewise, so to does its live betting. As for other features to its layout, those are seen in its footer and extensive help guide.


SportyBet sportsbook

As a seasoned bookmaker, SportyBet knows the value in meeting punter expectations. Subsequently, they have methodically chosen sports markets they know appeal to Kenyans. While fewer than some sportsbooks, those available offer a generous population of daily sporting events. Furthermore, SportyBet has been purposeful in ensuring its betting options satisfy the unique requirements their customers demand.

As for the sports markets, they offer popular Kenyan favourites such as cricket and football. Of course, that is just a peek as there are 16 offered in total, not including its esports markets. Take a look at what SportyBet has in store for you once a registered member:

  • American Football
  • Baseball
  • Basketball
  • Cricket
  • Darts
  • eSports
  • Football
  • Handball
  • Ice Hockey
  • MMA
  • Rugby
  • Tennis
  • Volleyball
  • Boxing
  • Golf
  • Athletics
  • Entertainment
  • Politics
Betting options

Next to sports markets, betting options rank among the most important factors for punters when selecting a sportsbook. Being creatures of habit, we naturally expected to SportyBet to incorporate a large variety of betting options. With over 1000 options for football matches and a respectable range for other markets, we weren’t disappointed in the least. In addition, we were pleased to see the usual such as over/under and teams to score. Yet, while punting on basketball, the option to place handicap wagers and others such as winning margin were nice options.

About the odds

Throughout our SportyBet overview, we were constantly evaluating the odds in order to gauge their competitiveness. While the odds themselves are competitive, the odds formats are limited to decimal odds only. This may be discouraging for some when they punt, but overall, the inconvenience is minimal. Either way, the most important thing to consider with SportyBet is competitive with their odds.

SportyBet Kenya Sports Welcome Offer - 300% up to 1500 KES

SportyBet welcome bonus

Along with immediate access to fantastic sports betting opportunities, registering includes a 300% up to 1500 KES welcome bonus. This is unlocked the minute registration is completed, and members process their first payment with the bookmaker. When doing so, they can choose from one of four deposit plans.

The SportyBet welcome bonus is structured based on the amount new members deposit, and likewise, the bonus is as well. The options punters have at their disposal include:

  • Plan A: Deposit 100 KES – receive 300 KES in free bets
  • Plan B: Deposit 200 KES – receive 600 KES in free bets
  • Plan C: Deposit 300 KES – receive 900 KES in free bets
  • Plan D: Deposit 500 KES – receive 1500 KES in free bets
Terms and Conditions
  1. The welcome bonus is only available to newly depositing members.
  2. When depositing, members are not required to enter a SportyBet bonus code.
  3. Only one free bet is permitted per bet slip.
  4. Dependent on the plan chosen, free bets must be used in full within 7-12 days of acceptance.
  5. Free bets may not be used to wager on any virtual or esports events.
  6. Newly registered members who registered via a different promotional offer are ineligible for the welcome bonus promotion.

Claim this Bonus

In-play section

Similar to its sports section, SportyBet delivers the best in sports entertainment via its live betting section. This is the bookmakers’ in-play section and subsequently one of the most popular for punters wanting a high-impact betting experience. The structure of the live betting platform offers the usual display features. Punters can quickly identify the number of im-play events by hovering over a particular sport in the left most column. Likewise, matches can be viewed in real-time in the centre column, while bet slips are located in the far right column.

SportyBet live betting

Like its library of pre-match sports markets, the in-play section offers punters the same options for live betting. If you haven’t noticed, the availability includes fifteen sports that are popular with Kenyan punters. Considering the availability of events based on the sports types offered, the largest number of events falls under the football category. Although, ice hockey, rugby and basketball offer a generous number of weekly live events.

However, while the choices are the most important, SportyBet has been mindful to include match tracking software. This feature is ideal for those who haven’t time to login and access live streaming via the bookmakers SportyTV. As a feature, it offers everything needed to make informed decisions, such as match updates and various team or league information. There is even a standings chart, a timeline report, a win probability chart, statistics and more.

Cash-Out option

The SportyBet cash out feature is an ideal option for any budget conscious punters wanting control over their bets. When available, it lets you cash in your active bet in exchange for forfeiting the other part. There is nothing complicated about this feature, but bear in mind, the amount returned will be based on current conditions.

Partial Cash out feature

In addition to a full cash out feature, SportyBet generously offers punters the choice of partial cash-out option. This works identically in so far as it allows you to partially cash out your bet versus the entire amount. This is perfect for those times when you are on the fence about your active bets’ outcome. If opting in for partial cash out, part of your bet is returned while the remainder stays active.

Live streaming service

A great feature for Kenyan punters is SportyBet’s decision to offer the option of live streaming through its SportyTV. However, our SportyBet review found this option is only accessible after registering and subsequently logging into your account. Still, with over fifteen sports markets, the coverage of live events such as cricket and football are excellent.

SportyBet Casino

SportyBet is one of the few sportsbooks to uncustomary include a casino within its list of available betting options. After closer inspection of the Kenyan market, this is a decision based on the limited interest in casino gaming. In the meantime, punters who like games of chance may find esports and instant virtuals a nice alternative. Both offer some great opportunities, and of course, deliver a highly entertaining experience.

SportyBet Live casino

Another discovery our SportyBet analysis noticed that a live casino is also not available under the SportyBet platform. This was no surprise as often the inclusion of a live casino generally incorporates a live casino into the mix. However, as we mentioned above, punters can always tap into the opportunities that SportyBet’s esports and instant virtuals deliver. Although dissimilar to live casino gaming, they do offer some great entertainment options.

Payment methods

Dissimilar to most other sportsbooks, SportyBet has opted against offering a large selection of payment methods. In fact, they only offer the option of funding accounts via their mobiles using M-Pesa. Similarly, our SportyBet overview found M-Pesa is the only withdrawal method for the processing of winnings. While less favourable, the withdrawal maximums are quite generous and processed within a reasonable amount of time.

Payment MethodDeposit MinimumDeposit MaximumTime for DepositMinimum WithdrawalWithdrawal MaximumTime for WithdrawalTaxes
M-Pesa LogoM-Pesa50 KES-Instant10 KES70 000 KESup to 3 days16 KES

Security & Regulations

One advantage SportyBet delivers Kenyan and East African punters is a safe betting platform for all their sports betting needs. This comes resultant from SportyBet’s license with the Kenyan Betting, Lotteries and Gaming Act. As such, the bookmaker takes pride in being compliant with the laws of Kenya and the secure services it provides.

As our SportyBet review found, these are quite comprehensive and include front-end and back-end operations. In so far to how they relate to player safety, they include firewall protection and extensive encryption software. Moreover, SportyBet has implemented multiple policies and procedures to ensure safety. This includes privacy and data collection policies in addition to constant system monitoring and its responsible gaming initiatives.

SportyBet mobile app

Sportybet Android sports betting

Considering the popularity of mobile betting, SportyBet’s decision to ramp up its mobile product offering makes sense. Along with a mobile compatible web site, punters using Android devices can opt to download the SportyBet app. The SportyBet app download android app, and the SportyBet apk file is easy to access via the top navigational menu. Similar to the SportyBet website, the Android app offers a fantastic and player-friendly interface. Likewise, it includes the full range of betting features and functionally options Kenyan punters expect.

Unfortunately, the same is not true for iOS, as SportyBet has yet to include an iOS app. In the meantime, punters with iOS devices can use the mobile version. It is compatible with iOS devices, and more importantly, delivers the same value in entertainment.

Affiliate program

One of the tools SportyBet uses in an effort to generate new customers and promote its brand is through affiliates. Through the SportyBet partner program, registered SportyBet affiliates are free to access marketing materials and earn commissions for their efforts. The amount they earn is directly tied to the number of monthly referrals. However, considering SportyBet is a popular and recognised name in Kenya, the opportunities are excellent.

Of course, if you have any questions before registering as an affiliate, you can speak with them directly by emailing [email protected]. Alternatively, you can register now by visiting the SportyBet affiliate website.


Is it safe to share my information with SportyBet?

SportyBet Nigeria operates a licensed and legal betting establishment in Kenya and adheres to all rules, regulations and laws governing its license. Therefore, it is safe to share your information with SportyBet.

Is the flexible bet options available for single or multiple bets?

This option is only offered on bet slips containing two or more pre-match selections.

What is a SportyBet booking code?

This is the SportyBet code used to book odds with the bookmaker. For more information, contact support or refer to its FAW section.

How can I access the tutorials offered by SportyBet?

These are available via the “FAQ” section and, subsequently, the “SMS Tutorials” subheading.

What are the minimum age requirements in Kenya?

The minimum age for consent in Kenya is 18.

What are the minimum and maximum number of selections I can add to a bet slip?

The minimum number of selections is one, while the maximum is fifteen.

Are the virtual spots games fair?

Yes, all virtual sports games are fair with results delivered via a random number generator that has been verified accurate and random via the Kenyan Betting, Lotteries and Gaming Act.

How can I view my account history?

This is achieved by logging into your SportyBet account and clicking on “Account Balance” and then selecting “Transactions”.

About SportyBet

The name SportyBet has become synonymous with quality sports, virtual and esports entertainment in Kenya. As a Kenyan betting partner, the bookmaker operates legally within Kenyan borders via its Kenyan Betting, Lotteries and Gaming license. This has allowed the sportsbooks owners, SportyBet Ltd, to offer a variety of betting services within the Kenyan market. Along with prematch and live betting, instant virtual and a variety of esports are offered. Available in English and accepting of the Kenyan Shilling, SportyBet is mobile-friendly and designed by Kenyans for Kenyans.

Customer service

As a proactive betting partner, SportyBet understands that in order to appeal to its customers, support services matter. Therefore, to service and provide support to their customers, SportyBet provides live, telephone and email support. The most functional of the three in terms of efficiency is its live support, followed closely by telephone. Testing of same proved helpful, and the quality of service met surpassed our expectations.

Moreover, they provide a detailed FAQ section that offers assistance on a wide number of topics. This includes getting started, deposits, withdrawals, troubleshooting and bets and cashout questions. Furthermore, as an added feature, their help section includes a number of learning topics such as depositing via SMS.

Contact details

As we have said above, its two social media options, SportyBet has elected to offer three support channels. Subsequently, when in need of assistance, or if you wish to make a general inquiry, you may use one of the contact options below:

Basic Information:

Rating & Conclusion

We seldom come to the end of a review with such feelings of positivity for a sportsbook operating exclusively within one country. However, that is exactly the end result after thoroughly investing the many layers that makeup SportyBet. The attractive design was our first indication of what lay underneath, and with it came an equally impressive platform that is favourable for punters and, likewise, easy to navigate within.

If we were to try to find fault, it would be the lack of any casino related products. This is uncustomary, and while understandable given the market it operates within, it still adds value for the bookmaker, and similarly, its customer base. Yet, customers essential dictate whether the need of a casino should be addressed, and from all accounts, they are satisfied with the options the bookie delivers.

Subsequently, we feel it appropriate to award a SportyBet rating that celebrates this bookmakers effort. In this case, that is a respectable final rating of 3.9 out of 5, a number that could improve should the bookmaker invest in an iOS app.

Join SportyBet

Last update by Betenemy :
Maria Kostadinova

Maria Kostadinova

Maria is a writer in and she is the author of numerous articles, news, and reviews you will find on it. Her tasks involve editing and uploading the content that reaches our readers.