The online betting scene is flooded with top-tier bookies that spot amazing features and compelling bonus offers. Landing on the best betting site can be challenging, especially if you are new to the realm of online gambling. The good news is that most if not all the newest betting sites offer amazing betting services to punters worldwide. You only need to pick one of the best UK bookmakers or betting sites in America and start gambling. This piece will provide you with all the viable options. So keep reading to learn more about the best new sportsbooks worldwide and why they have a high ranking compared to their competitors.
New Bookmakers for 2023
Here is a table of the top new betting sites 2023, highly recommended to amateur and expert punters. Each bookie has undergone extensive scrutiny to make sure it is worth considering.
- Easy to navigate interface
- Competitive odds
- Casino and live dealers available
- Nice website design
- Mobile apps available
- Professional support
- Good looking design
- Generous welcome bonus
- Big selection of sports
- Impressive website design
- Wide range of sports
- Cybersports section in place
- Good looking design
- Cash-out and live streams
- Helpful customer support
- Great selection of esports
- Modern website design
- Live streaming and cash-out
- A good amount of eSports
- Nice looking website
- Cash-out and live streaming
- A ton of sports available
- Mobile apps in place
- A good amount of promos
- Available cash-out option
- High odds
- Interesting welcome offer
- Spectacular website design
- Great variety of esports
- Competitive Odds
- Good welcome offers
- Plenty of sports events
- Many casino games
- Great User Experience
- Nice Variety of Sports & Markets
- Cool Betting Features
- Generous welcome bonus
- Huge range of sports betting
- Virtual sports available
- Generous welcome bonus
- Wide range of sports
- Competitive odds
- A great number of promotions
- Generous welcome bonuses
- Huge variety of sports
- Trusted and reputable brand
- Secure payouts
- Manu sports betting offers
- Lots of sports types to bet on
- Niche and popular markets
- Great welcome bonus
- Exceptional sportsbook
- Great user interface
- Amazing welcome offer
- Wide range of sports
- Great website design
- Various betting features available
- UK players are welcome
- Mobile-friendly site
- Lots of casino games
- Licensed operator
- Trusted brand with a long history
- Various sports betting markets
- Reputable & trustworthy brand
- Many horse racings from across the world
- Intriguing markets and good odds
- Userfriendly website
- Available mobile apps
- Live streaming option
- Awesome bonuses
- Great odds
- Fantastic casino
- Cash-out option is available
- Live streaming is active
- Fantastic casino games
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The following are some of the newest betting sites in the online gambling scene with their most conspicuous characteristics. This ordered list is key, especially if you’re looking for the ideal betting platform to place bets:
⭐ Brand | ▶️ Category |
---|---|
New Betting Sites vs Old & Reputable Brands
New betting sites are rapidly gaining traction, but that does not mean old and reputable bookies are losing popularity. Each category has top bookies that are currently trending. To know whether you should opt for new or established bookies, you must know their similarities and differences.
Similarities
One of the main similarities between new and old bookies is their exemplary sports coverage. Both groups offer access to many sports and fixtures. The operators also make sure the list of games is up-to-date so that you don’t miss a single match.
Another key similarity is that they are all licensed and regulated. With most regulatory bodies cracking down on unlicensed sportsbooks, operators have decided to update their licences. It is also the only way of making their bookmakers trustworthy.
Both bookies offer dedicated payment methods, which you can use to make deposits and initiate withdrawals securely. These online banking solutions range from card payment methods to e-wallets.
Differences
The main difference that tears these two groups apart is the website’s structure. New bookies come with modern and appealing website designs, making them preferable to established sportsbooks.
You will also find that most new betting sites have multiple bonus offers and promotions. The operators use bonuses to make the bookies compelling to punters worldwide. It is one of the approaches that have made new bookies more popular.
If you analyse the two groups, you will additionally realise new sportsbooks have modern features. For instance, the bookies offer in-play betting services, have bet builders, and allow cash-out. These are functionalities you can barely find on some established bookmakers.
What We Take into Account When Rating the Newest Sportsbooks?

Before recommending any bookie to players, we apply an effective review system. The procedure entails analysing the bookie based on working criteria. The first step is to make sure the bookie is licensed. After that, we scrutinise sections such as the sports page, the live betting section, and the payment page of the new bookmakers. We also go through the new bookies’ features like cash-out, bet-builder, and live streaming options. Our findings after analysing these aspects help us determine whether to include the tested bookies on the list of new sports betting sites. It is key to keep in mind that not all new betting sites 2023 are shortlisted. They must pass the criteria.
Useful Betting Functions
Most new betting websites come with useful betting functions for gamblers. These functions help punters with betting and increase their chances of placing likely bets. One of the sought-after features on new betting sites is cash-out. This functionality allows punters to withdraw their stake from an active bet. You can use cash-out to increase profits or minimise the impending loss. Moreover, cash-out is key whenever you want to stop a bet.
Another feature offered by new online betting sites is live streaming. With the function, you can watch select events live. It is one of the innovative features popular among punters who love making in-play bets. Live streaming makes new betting sites entertaining, and assists live bettors make likely in-play bets. The latest betting feature on new online bookies is bet builder. Bet Builder is a function for placing system bets. The feature helps you come up with likely accumulator bets quickly.
Mobile Apps for Punting
Sports bettors are gradually switching from desktop versions to mobile apps. Sportsbook apps are replicas of desktop versions that you can use to gamble on the move. With mobile apps, you can place fixed bets and punt on live matches.
Besides, mobile applications come with promotions sections allowing you to access top bonuses and offers. Those who want live betting features like bet builder, live streaming, and cash-out can also access them on mobile apps.
However, before you can use a mobile application for your betting activities, you must make sure you have a compatible phone. The mobile platform should have the latest iOS or Android operating system and adequate RAM space.
Some of the main mobile brands that support sports betting apps include Samsung, iPhone, OPPO, Huawei, and XIAOMI. You can also install the betting apps on your Android tablet and start betting on the move.
Players who don’t have enough RAM to accommodate the sportsbook apps can opt for the mobile version. This option only requires a smartphone that can manage an HTML5 website.
Payments & Currency
Real money bets are only made possible on a bookmaker thanks to payment options. This explains why every new betting site has a cashier page filled with online banking methods. Some of the most popular payment solutions include credit/debit cards such as VISA and MasterCard.
The operators also provide punters with wallets such as Skrill and Neteller. If you’re lucky, you will come across the newest PayPal betting sites. Most gamblers prefer PayPal because it is universal and allows fast deposits. The current gambling scene also has American Express bookies and sportsbooks that accept vouchers as a mode of payment. These payment solutions added to bank transfers guarantee secure transactions.
Consider cryptocurrency bookmakers if you want to anonymously deposit and withdraw money from your account. These are betting sites that offer payment solutions like Bitcoin and Ethereum. Cryptocurrency methods use safe software that does not require your banking details to transact.
In addition to offering a wide range of banking options, top new betting sites offer different currency options. You can access currencies like USD, EUR, CAD, and AUD, making odds conversion easy.
However, before you can make deposits and initiate withdrawals in the latest betting sites, you must verify your account. That is by emailing your details to the respective operators.
Licensing and Safety
Safety is mandatory when dealing with the newest 2023 betting sites. One of the best ways to analyse the safety of a new bookie is to check the security protocols. The best bookie should use encryption technologies like SSL and must have an SSL certificate to prove. Besides, it must have HTTPS protocols and a Firewall system to secure the site and ensure player privacy.
Once you validate the security of new betting sites, you need to confirm their trustworthiness. The best way to determine this is by checking the bookies’ licensing details. Before any bookie ends up on the list of licensed bookmakers, it must hold gambling licences from accredited bodies like UKGC. Bookmakers with MGA and Curacao gambling permits are also suitable.
It is important to only consider trustworthy bookies for your betting activities to eliminate the risk of scams. All licensed bookies are regulated by the bodies that licence them. You can confirm a bookies’ licensing information by checking websites’ footers. If you search keenly, you will find even the licence number. Before concluding, you need to make sure the site is transparent and promotes responsible gambling. Most offshore bookies partner with social sites like GamCare Gamblers Anonymous.
Date Site Went Online
We consider bookies to be new based on the year the bookmakers were established. In most cases, bookmakers share their history and year of creation on the ‘About Us’ page. If not, we look at the year the gambling licence was issued.
Note that most new 2023 betting sites started recently, so punters are unaware of their existence. On the other hand, some of the bookies we have on our list of top new betting sites started earlier but gained traction in the industry recently. Another important detail to note is that our list of the latest betting sites includes rebranded bookmakers.
The reason behind this is that sometimes rebranded sportsbooks come with additional features and a new look that you may find much more exciting than the previous version. Additionally, in some instances, rebranded bookmakers result from ownership changes.
However, we are keen on making these indications when providing information regarding the latest 2023 sports betting sites.
Tips for Choosing the Best New Bookmakers?
Picking the best new betting sites from a list of bookies in the thousands can be hectic. However, you may find the entire process exciting and simple with the right criteria. If you are wondering how to choose the best new bookmaker for your gambling activities, check the following features:
- Website Design – Make sure the bookmaker you choose has a simple and captivating website design. It should have responsive controls and fast loading pages.
- Markets Coverage – The best new bookies will always have an amazing coverage of betting markets. A bookmaker with more than 500 betting options per event is highly recommended.
- Odds Sizes – Latest new bookies should offer punters access to the best odds sizes. Even though the odds levels vary from one event to another, the average odds size must be compelling. In addition to the odds sizes, top new bookies offer different odds formats like decimal, fractional, and American.
- Bonus Availability – The bonuses provided by a bookie can help you determine the suitability of the gambling site. The best new betting sites offer amazing promotions for new and existing customers.
- In-play Betting – In-play betting is one of the trendiest features on top new bookies. Before you pick a bookie, it should allow you to place bets after the event begins.
- Mobile Coverage – Consider a betting platform that has incredible mobile coverage. For instance, it should have mobile apps and a fully functional mobile site.
- Support – Customer support is key in all the best new betting sites. It would be best if you had a bookie that offers a wide array of communication methods just in case you want to make enquiries.
Offers & Bonuses

Latest betting sites are notorious for offering gamblers amazing bonuses. The main reason for these promotions is to make the bookies attractive to new members and increase traffic. One of the most common bonuses is Sign Up offers. These are promotions new clients receive after registering for an account.
Another common bonus among new bookies is Free Bets. The number of free bets available for clients varies from one bookie to another. Each free bet comes with an assigned value that serves as your stake. This gets multiplied by the odds in case of a correct bet.
Besides, new betting sites 2023 have Cashback promotions, Reload bonuses, and, most importantly, VIP rewards. If you are lucky enough, you will also come across the best betting sites with No Deposit Bonus offers.
Unlike other offers, no deposit bonuses allow you to activate a promo without funding your account. This explains why the bonus is more popular in the online gambling scene.
However, make sure you go through the bonus terms and conditions to ensure they are suitable.
Jurisdiction
It is key to confirm the coverage of a bookie before signing up. Some bookies are restricted in some countries, whereas others have incredible coverage. The licences held by new bookies determine the jurisdiction in which they can operate.
On the other hand, the countries the sportsbooks operate in play a huge role in the kind of languages offered. Top new betting sites 2023 provide players with languages such as English, Finnish, Dutch, Portuguese, and Spanish, depending on their coverage.
The currencies available also vary depending on the sportsbooks’ coverage. For example, you are more likely to find EUR on the top bookies in Europe than in the USA. Check out our picks for the best betting sites in the following countries:
Support & Contacts
Finding a bookmaker with the best customer support should be your priority. With a fast and responsive support centre, you are sure of customer satisfaction. After all, you can easily reach out to the bookie’s staff and ask for assistance or make inquiries with the communication methods provided.
The speed of reply will determine the length of your downtime and how fast you can get your problems solved. When analysing new bookies’ customer support methods, ensure the site has multiple communication channels. For instance, it should have email, live chat, telephone, and a messaging form.
You should also make sure the contact options operate 24/7 and that the staff are polite. With the combination of those features, you don’t have to worry about extended downtimes. Ideally, live chat and email should have a response time of fewer than 4 minutes and 30 minutes, respectively.
Some betting sites include FAQs and social media forums to minimise traffic and ensure gamblers easily get answers to questions.
Betting Limits
The betting limits of gambling sites vary due to different reasons. Usually, gambling sites apply betting limits to ensure punters don’t place bets that are too low or too high. You can view it as a way of ensuring responsible gambling.
Consider a bookie whose minimum and maximum betting limits are favourable when choosing your new betting site. You can also contact customer support and determine whether the betting limits are changeable.
Site’s T&Cs
Most betting sites have a terms and conditions page, which elaborates the legal operations and functions of the bookie. The information also provides guidelines on operating the sportsbook without risking account closure.
Before signing up:
- Make sure you go through the terms of the new betting site keenly.
- Focus more on the conditions that may lead to the closure of your account.
- Go through the privacy policy to ensure you are fully protected.
Keep in mind that sometimes new bookies include unfavourable terms knowing that punters don’t read the document when registering for an account. The only way to notice any biases is to read the document in its entirety.
Once you accept the terms and conditions, you enter into a binding agreement with the operator. The terms and conditions page becomes a point of reference in case of any problems.
Оdds Payouts & Markets
The odds, payouts, and markets often vary from one new bookie to another. Normally, the odds size and format are dependent on the jurisdiction. For instance, you are more likely to find Hong Kong odds types on bookies operating in Asia than Europe.
It is the same case with the payouts and markets. For instance, football events tend to have incredible odds since it is the most popular sport on the planet. On the other hand, American football is likely to have better odds in the USA and some parts of Europe.
Operators make these variations to ensure the gambling sites are compelling in select regions. As a result, ensure you go through the bookie’s betting options and confirm they are suitable. Also, check the payout rate of the bookmaker before account registration.
After all, the payout rate of a bookie is the only way to determine how fast you will receive your earnings if you place correct tennis and basketball bets. Fortunately, you can confirm the bookie’s odds, payout rate, and markets without registering for an account.
FAQs
Should I consider new sportsbooks?
Yes, you should consider new sportsbooks. The betting sites come with modern betting features and amazing bonuses.
Do the latest bookies allow cryptocurrencies?
Yes, new bookmakers allow cryptocurrencies. As a result, you can gamble with BTC, ETH, and LTC.
Can the latest bookies compete with established bookmakers?
Yes, new betting sites can compete with old bookies. Most new gambling sites offer competitive bonuses and cover many sports to attract punters.
Which are the most famous sports in the current sportsbooks?
The most famous sports in current bookmakers include football, American football, basketball, and tennis.
Which are the best new bookmakers for European punters?
The best bookmakers in Europe include 22Bet, Melbet, Cbet, and Bet2U. These bookies command a huge fan base courtesy of their features and betting services.
Can I change the odds formats of new betting sites?
Yes, nearly all betting sites offer different odds formats, making them accommodating.