Article Content
  1. Top 3 Foreign Bookmakers in Italy
  2. Betting in Italy - Things to know
  3. How to choose the best bookie
  4. Odds Format
  5. Available Betting Markets
  6. User Experience
  7. Bonuses and Promotions
  8. Live Betting, Live Streaming & Cash-Out
  9. Online Casinos in Italy
  10. Available Payment Methods
  11. Mobile Betting
  12. Safety and Security
  13. Customer Support
  14. FAQs
  15. Interesting Facts
  16. Restrictions for Players from Italy
  17. Conclusion

Which are the 10 leading gambling sites in Italy and where to bet safely?

Which are the most trustworthy betting companies in Italy and which bookmakers offer the best terms and bonuses to its Italian customers? Discover the answer to these questions by reading our full overview of Italy’s betting industry.

New Offer
Live Streaming
Live Betting
New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply 18+ | |
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18+ T&C apply | | | Play Responsibly
Live Streaming
Live Betting
New Customers only. Registration required. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. +18 | Terms & Conditions time limits & exclusions apply. #Advertisement
Live Streaming
Live Betting
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Pace 1 sport bet (3+ selections) } Excl Horse Racing| Min stake £10 | Max stake £20 | Min odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply | |
Live Streaming
Live Betting
#ad • +18 Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game Full T&Cs apply | begamblingaware | | Play Responsibly
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New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. 18+ T&C apply | | | Play Responsibly
Live Streaming
Live Betting
New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply | 18+ | | | Play Responsibly
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Live Streaming
Live Betting
18+ T&C apply | | | Play Responsibly

  • Population: According to recent data, there are over 60 million people within the borders of Italy, making it the 24th most populous country on earth. Italy’s capital, Rome, ranks 4th as the city with the highest number of people in Europe.
  • Active players: There are around 15 million people active players in Italy.
  • Currency: The country’s official currency is Euro. Before that, Italian Lira was used from 1861 to 2002.
  • Regulated gambling products: There are numerous gambling products that have been licenced for use both on land-based and online venues. They include fixed-odds sports betting, casino gaming, bingo, lotteries, poker, horse betting, pool betting, betting exchanges, and fantasy league.
  • Operator types: Italian’s regulatory system has allowed licenced online and land-based operators to provide gambling products like sports betting, casino games, and many more. On the other hand, websites that are not licenced are blacklisted, and ISP blocked.
  • Designated authority: The Italian Agency of Custom and Monopoly together with the Autonomous Administration of State Monopolies are tasked with licencing, organising, and controlling gambling activities in Italy.
  • Status: Italy’s gambling scene is fully regulated and operates under the licencing system.

Top 3 Foreign Bookmakers in Italy


For years now, 888sport has remained a leading bookmaker that has managed to cater to the needs of punters in other countries. Along with having excellent market coverage, this bookmaker is reputed for being transparent, fast, and for providing secure payouts.
The other thing that makes this website popular is the fact that they offer a huge selection of betting markets high odds and cash-out features. This is also a good place to learn about Italy betting tips including golf tips in Italy and cricket betting tips Italy. However, some punters think that the odds can be better.



Despite having stumbles along the way, Betway has continued to grow its name as one of the most reliable and fair bookmakers in the online betting industry. Although they have not been around in the industry for too long, the company has done a good job in promoting its image. Their Italian dedicated site is extremely user-friendly and offers an extensive range of sports, Italy live betting options, gaming options, bonus offers, and great customer service.

Important Things to Know About Betting Sites in Italy

  1. Betting Environment
    Italy hosts the first organised gambling establishments, making it one of the countries where all forms of gambling are celebrated. The growing popularity of virtual betting in Italy has led to the establishment of more gambling venues so that players can engage in a wide scope of sports betting and casino activities. While the government has placed stringent measure against non-AAMS licensing sites, the restrictions have not yet been fully enforced, and these bookmakers continue to win Italian players.

  2. Competition
    The Italian gambling industry is very lucrative, and this has created fierce competition between local, foreign, and unlicensed bookmakers. Although the current legislation considers betting on unlicensed bookies as illegal, no action has ever been taken against players that bet on non-AAMS bookies. Besides, offshore companies that operate in environments that have not been regulated also accept Italian players. Therefore, Italian bettors have a vast choice of bookies to choose from, and this has seen the level of competition go up.

  3. Operators
    The gambling licensing system in Italy is similar to the one in Denmark and the United Kingdom. The Italian gambling scene is marked by the presence of licencing authority and a huge number of operators with licences. In order to obtain a licence and operate under the .it domain, operators are required to pay a fee 35,000 Euros and a 22% tax of their gross revenue. The licence is valid for nine years, and operators are also required to have a physical presence in the European Union. They can also operate in any member state that is part of the European Economic Area.

  4. Active Players
    As of 2019, Italy has an active player base of around 15 million people.

  5. Key Info for Players in Italy
    Basically, sports betting, just like any other gambling activity, was illegal in Italy until 2006 when the new laws were passed. In 2007, there was a decree on liberalisation that saw all forms of gambling within the borders of Italy made legal. Although the industry began to open up around this time, it was still a disputed issue since the European Commission Authorities claimed that Italian policies were not compatible with the EU policies, resulting in more than 600 betting sites blacklisted. However, in 2010, the Autonomous Administration of State Monopolies authorised the first online gambling licences to sports betting services, offshore casino sites, and lottery operators. Today, Italy is among the world’s most lucrative online gambling markets. In fact, it is second after the United Kingdom when it comes to top gambling markets in Europe. This is after figures in 2016 showed that Italy collected a total revenue of 1.026 billion Euros from wagering and remote gaming.

  6. Gambling Taxes and Players Safety
    Player’s winnings are exempted from income tax in Italy. Sports betting providers, on the other hand, are taxed based on the gross profit and the type of gambling they provide. For instance, sports betting providers are subjected to a 4.5% tax, while casino game operators are taxed at 20%.

Sports Betting in Italy: An Overview

The Italian betting scene has been dynamic over the years, but things changed when online betting was legalised according to the Decree of Liberalization of 2007. This move led to the licencing and regulation process of the gambling industry, and foreign online betting companies were accepted into the market.

Football is the most popular sport for betting online. Italian residents love football, and the country prides itself on having won four world cups more than any other country in Europe. All Italian sportsbooks offer wide coverage for football, and players can choose from a selection of prematch and in-play live betting.

What Kind of Odds Format Is Used in Italy?

Just like most of Europe, Italy uses the decimal one odd format. Though some international bookies may use other odd formats, the decimal one odd format is extremely popular due to its ease of use. It is also very easy to calculate the potential win with this format. For instance, if the odds are 2.75 and you place a bet at 100 Euro, then your potential win could be an Italy minimum amount of 275 Euros.

Available Betting Markets in Most Bookmakers

Sportsbooks in Italy provide a wide range of betting markets to choose from regardless of the league you are looking at. Players have the opportunity to bet on fulltime/halftime, goalscorers, handicaps, over/under goals, and score casts.

User Experience

For most sportsbooks and casino brands, the user experience is very crucial because it makes them stand out from the competition. Online operators enhance the user experience by developing an impressive interface, ensuring site speed and great customer support. Land-based operators have also prioritised user experience as a way to remain relevant in the industry.

Bonuses and Promotions for bettors from Italy

Italy’s sports bettors are very fortunate since they have access to a plethora of bonuses and promotions from bookmakers who operate within the country’s boundaries. As a very competitive industry, most bookmakers have a vast range of offers in order to attract new punters. New players signing up with the best bookmakers get access to welcome bonuses like the percentage deposit matching bonus which is usually given as free bets.

Existing members are not left behind as most bookmakers provide them with a wide selection of free bets. Long-standing punters can enjoy great deals like boosted odds, special price clubs, enhanced ACCAs, as well as daily or weekly reload bonuses.

Live Betting, Live Streaming & Cash-Out Features

The Italian gambling landscape is flooded with bookmakers who are willing to accept Italian players. Most of these bookmakers offer amazing features like live betting, live streaming, and cash out in order to enhance the betting experience for punters.

Live betting is a great feature that enables players to place bets on ongoing matches. Live streaming options allow bettors to watch the match and are available on companies like 888sport, Unibet, and Bet365.

Online Casinos in Italy

According to 2017 data, the Italian gambling industry was able to generate total revenue of 9.9 billion Euros. Out of this revenue, 40% came from online casino gambling alone. This shows that casinos are popular in Italy.

Available Methods for Withdrawals and Deposits

There is a massive range of withdrawal and deposit methods that Italian gamblers can choose from. Online bookmakers in Italy support a number of payment methods that include credit card options like Visa, Maestro, and MasterCard, e-wallets like Skrill and Neteller, and direct electronic payments like PayPal and POLi.

Mobile Betting and Betting Apps

Local gamblers can make their bets anywhere they are, thanks to Italy mobile solutions and betting apps provided by leading online operators. With top-notch mobile solutions and sports apps in Italy, Italian players can enjoy comprehensive betting markets, and sports range through a stylish, user-friendly, and full-sized website. Online operators develop mobile portals and inventive features so that can punters can access finance methods, live streaming, and place bets much quicker.

Safety and Security

The Italian betting market is highly regulated. In order for bookmakers to operate legally in the country, they need to be AAMS-licenced. This shows that they are reputable, use high functioning software, and operate responsible gambling programs. The Italian government has also done a great job in placing the right policies that ensure a stable gambling market for the years to come.

Is Customer Support good enough for players from Italy?

As home to the first organised gambling establishments, Italy is the country with the top per capita gambling spending in Europe. It is estimated that one of every four Italian residents gamble weekly notwithstanding their gender, age, or economic background.

For this reason, online bookmakers have come up with innovative ways to provide exceptional customer support to Italian players. Most do this by providing dedicated Italy app with a massive range of betting markets and sports.


Is sports betting legal in Italy?

Yes, sports betting is legal in Italy. It became legal in 2006 when new laws were passed, and the licencing and regulation process began in 2010. Italians can now opt for international bookmakers with an Italian licence as given by the AASM.

Which should I choose between .it and .com domains?

There are a few differences between .it and .com domains. With the .it betting site, the operator is AAMS-licenced and offers its products and services to local players legally. On the other hand, .com betting sites operate internally and accept punters from various countries.

Which bookmakers have a welcome bonus (Benvenuto bonus)?

Basically, almost all new and established online bookies offer an impressive welcome bonus for customers who sign up with them. The signup bonuses may vary from one site to another; hence, you should do your research and find the best offer for you.

Are there good new bookmakers (nuovi bookmakers?)

Yes, there are new bookmakers who have recently entered the betting scene in Italy. They include Roy Richie, LVBET, Betzest, Zulabet, BonkersBeta, and many more.

How long does it take international bookmakers to settle a bet?

Usually, the time to taken to settle a bet may differ from one bookmaker to another. However, most international bookmakers take 24 hours after the event has ended. Again, this will depend on the availability of the official results of the event.

Which is the most popular sport for betting online in Italy?

Since Italy has won four world cup victories, football is certainly the most popular sport to bet on in this country. Most leading bookmakers provide great coverage for football betting including Serie A, Bundesliga, Premier League, and many more.

What is the legal gambling age in Italy?

According to the EU and Italy rules, one must be over 18 years old to engage in sports betting or online casino games legally.

Interesting Facts

  • Most gambling activities in Italy were illegal until 2006.
  • Italy has the highest gambling expenditure in the whole of Europe.
  • According to current laws, the legal gambling age is 18+.
  • About 1 in every 4 Italians gambles on a weekly basis via online or offline, irrespective of gender and age.
  • While it is considered illegal to bet at an unlicenced venue, no one has ever been prosecuted for doing so.
  • The word casino comes from the Italian language which was used to refer to 17th-century members-only clubs.

Are There Any Restrictions for Players from Italy?

Italy is a pretty liberal nation which has allowed its residents to engage in gambling activities at online bookmakers of their choice. While the local regulatory authorities require users to opt for betting sites that are AAMS-licenced, punters can still bet at unlicenced online bookies that are willing to accept Italian players. While such actions are considered illegal according to the current gambling act, no one has ever been prosecuted for doing so.

Also, there may be a few restrictions when it comes to banking methods. Some bookmakers have stricter verification procedures while others don’t accept cryptocurrency as a payment method due to its low demand.


Despite being a highly regulated environment, online betting in Italy is 100% legal. Italian players are spoilt for choices due to the abundance of land-based and online betting sites that provide a plethora of betting markets, competitive odds, huge wagering limits in Italy, great bonuses, and exceptional customer service.

Maria Kostadinova

Maria Kostadinova

Maria is a writer in and she is the author of numerous articles, news, and reviews you will find on it. Her tasks involve editing and uploading the content that reaches our readers.

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